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TUI

For two years I worked as a webdesigner at TUI, one of the largest eCommerce websites in The Netherlands. During this time I worked on improving the website by performing A/B tests for optimising conversion, designing and building new features and re-designing existing parts of the website to improve them.

Here is a small collection of things I worked on during this period.

My TUI Mobile

During the rollout of the mobile website I was responsible for My TUI, the customer environment section, from sketch to high-fidelity prototype.

Redesign Last Minute Holidays

During my time at TUI I was mainly focussed on marketing-related parts of the website. This led to me working on a lot of national marketing campaigns where TV, radio and web ads were used to drive traffic to landing pages. Optimising pages for a higher conversion rate was always very important to increase the ROI of these campaigns.

This is an example of redesigning a page to reduce the amount of choices a user could take and better direct them to interesting offers.

Travel Agency Directory (redesign)

Apart from the mobile website, marketing-related activities and conversion rate optimisation I also worked on improving existing parts of the website.

This is the before and after of such an example.

As the travel agency directory did not have a mobile version I was tasked with designing and creating that as well.


  • Date: 2014 - 2016
  • Role: Webdesigner