About me

Hey there, I'm Jurn!

I currently lead the Pricing and Packaging team at VEED, a Sequoia-backed scale-up, where I've been building and growing our monetization team from scratch.

When I first started working in monetization, I knew very little about it and I found a significant gap in the market as there was little information available online.

Everyone talks about how to drive traffic to your website via SEO or make your social media posts go viral, but not much attention is paid to converting those users into paying customers to generate more revenue for your business.

Questions like, should you offer a free trial, what features and limits should you have in each plan, and how do you reduce customer churn are crucial for businesses, yet almost no one is addressing these questions. That's where I come in.

I truly believe that monetization is going to become a vital specialty just like "growth hacking" did in 2010. In fact, I predict that every scale-up will have a monetization team by 2030. That's why I'm so passionate about training the next generation of product managers, designers, analysts, and developers to understand the critical levers they can pull to make a real impact on revenue.

So, if you're ready to optimize your monetization strategy and take your business to the next level, you've come to the right place. Welcome to my site, where we can learn together and make a real difference to your bottom line.